Visual Comfort & Co. Expands Its Colorado Footprint With A New Boulder Showroom

Visual Comfort & Co. has expanded its Colorado presence with the opening of a new Boulder showroom, a carefully curated 4,300-square-foot destination that exemplifies the transformative role of lighting in contemporary living. “Boulder’s vibrant design community, appreciation for thoughtful architecture and connection to the surrounding landscape made it a natural home for our newest Colorado showroom,” says Gale Singer, founder of Visual Comfort & Co.’s direct division. More than a traditional retail environment, the showroom is designed to demonstrate how light shapes the feeling of home. Complete styled rooms illustrate the interplay between decorative and architectural lighting, integrated controls and motorized shading systems, allowing visitors to experience how each contributes to atmosphere, comfort and well-being. “The showroom highlights a broad range of collections, with Kelly Wearstler’s alabaster fixtures (shown above) generating particularly strong interest,” Singer notes. “Anne-Marie Barton’s organic forms and refined materiality also resonate beautifully with the mountain-modern aesthetic.” Stocked with wares inspired by Boulder’s connection to nature and appreciation for craftsmanship, the space reflects the brand’s commitment to genuine materials and enduring design. “Great lighting has the power to shape how a space looks, feels and functions,” Singer says. “And with thoughtful controls and shading, it can adapt seamlessly to the way people live.”