It took 50 years for Bokara Rug to return to its roots but, earlier this summer, the venerable retailer unveiled a showroom in the company’s original location on Fifth Avenue. “We opened back up in the city because this is where it all started when we were much smaller,” says owner Jan Soleimani. “We are now able to reach a much larger base.”
The company still has its 100,000-square-foot warehouse in Secaucus, New Jersey, but the move to Manhattan brings the rug merchant’s mix of antique, vintage and new offerings closer to city-dwelling designers and homeowners. Soleimani notes that the company’s strength continues to be its vast inventory of rugs from the Middle East, Northern Africa, Europe, Asia and the Americas. And Bokara Rug can also create custom rugs and sizes—now without crossing the Hudson.
