Natasha Baradaran has a lot to celebrate. Marking her namesake brand’s 10th anniversary is Aura, a new collection of seating, tables and mirrors “that truly reflects who I am as a creative,” she says. “Our intention remains the same as day one—creating furniture that speaks to the ‘laidback luxury’ of California living—but I feel a shift in how I’m approaching my work now,” she shares.
After a successful pop-up on La Cienega Boulevard, where she keeps her office, she turned to look at her decade of work as a unified whole. The result? A newfound strength for her company and a new Los Angeles flagship on Robertson Boulevard. Taking this time of change even further, the designer has brought manufacturing in-house. “I can develop at the speed of my ideas to be responsive to what I’m interested in and what our clients are feeling,” she says. “I’m bringing pieces to the market faster than I’ve ever done before.”
